PSY427H1: PSYCHOLOGY OF THE MASS MEDIA
University of Toronto (St. George)
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- Package type: Midterm
- Course code: PSY427H1
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- Midterm date: October, 2012
- Midterm number: N/A
- Solution: Partial [?]
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Package description
When we consider what a media communication is, its subjective meaning for the receiver appears to be of central importance. Meaning, however, is a slippery property. This is because the receiver must "read" symbols to create meaning from them, and symbols, when used to convey higher-order ideas, are read differently by different receivers depending on their circumstances, beliefs, and background knowledge. What challenge does this open-endedness pose for our efforts to scientifically investigate "media effects"? How can we respond to this challenge?
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2013-02-12 22:37:29
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