PSY427H1: PSYCHOLOGY OF THE MASS MEDIA
University of Toronto (St. George)
Package information
- Package type: Midterm
- Course code: PSY427H1
- Instructor:
- Midterm date: October, 2012
- Midterm number: N/A
- Solution: Partial [?]
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Package description
Today's consumers are far more skeptical, cynical, jaded, and informationally selective than their predecessors. How has media advertising changed to connect profitably with this tougher customer?
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advertisement essay.pdf
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2013-02-12 22:42:06
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